Design brief - We come in peace - In 1972, an illustrated plaque was placed on the NASA Pioneer Spacecraft. This image was blasted into outer space and was intended to communicate information about the human race and Earth’s position in the Milky Way to aliens. The illustration features a naked man and woman drawn in contour line, the main waving in an act of symbolic greeting. Create your own pictographic illustration; what do you want to communicate to an alien species about the human race?

       ____________________________________________Design brief

    

Contacting intelligent life.....The generation Y experience

 Company:

AusDesign is a graphic design firm that specialises in print media, advertisements, posters, cd covers, movie posters, t-shirt design, illustrations and design. AusDesign as an accomplished design firm within the design community is prepared for any challenge with a fully qualified team of young enthusiastic designers. The team’s goal is to create interesting designs that reach the required target audience, allowing for a consistent theme and style from each artist while maintaining the client’s requirements, allowing for a unique design from each designer. The AusDesign team allows for a coherent approach to the clients requirements while allowing for trial and error with a range of concepts to create and to allow the client to have an optimum and  extensive range of choices, as the final design is a delicate composition, which will attract and communicate to the target audience for the intended conveyed message.

Client: NASA- National Aeronautics and Space Administration, was formed in  1958, NASA is a leading organisation in the field of aerospace exploration as well as science and technology in general. IN 1972 a space plaque was projected into space, purposely to attempt communication with extraterrestrial life.

Project:

NASA requires a pictographic design to be placed on a plaque to be sent into space to reach intelligent life.

Requirements:

NASA is in the need of a new pictogram image to place on a plaque. They have hired us AusDesign to design this pictogram. As one of the world’s leading design firms, NASA selected us for our contemporary views, hip nature And aesthetically pleasing designs that attract our audiences eyes. As we are young they require the design flare of generation y, our thoughts are knew and we are the future. NASA intelligence last sent out a plaque in 1972, using a pictogram contour of a female and male to represent humanity. As NASA received no reply from this message they have decided to try again, with a new approach. Culture is a key aspect in the message, it will allow for any intelligent life forms/forces to recognise who we are as a society and what kind of life’s we live. As a society we wish to emphasise on the youth as their way of living is how any life forms that travel to our celestial coordinates will perceive us as the time that passes the present ways of generation x shall be close to perished.

Target Audience:

The target audience is any intelligent life form beyond our solar system or from within, the age of each civilisation may vary and the cultural barrier beyond imaginable.

Scope:

             The duration offered for the design completion is 4weeks, this allows for a thorough insight into research, creation of concepts, refinement and the production of the final product. NASA has offered a budget of $10,000 for the use of research, staff wages over the duration of the 4weeks and the production of the pictographic design.

Possible concepts:

            Possible idea’s that communicate the culture of generation y, are the love for music that they share, as well as the rest of society, the invention of iPod as revolutionised the use of music among the youth in our contemporary society. One ad campaign for the iPod of the dancing shadow with the iPod could be turned into a similar pictogram. This highlights the enthusiasm, the culture, the youth and the fun, extensive lifestyle that many individuals choose to live as part of generation y. Another possible concept could be a design of the united coloured hands touching together, this reveals the view of belief and multiculturalism, as racism and discrimination foil our society, views are continuously changing and acceptance growing, especially among generation y. Acceptance is a key feature that needs to be communicated as accepting and welcoming a new race, a new culture is what we wish to achieve by attempting to communicate with extraterrestrial life. This idea allows for a great emphasis on acceptance and the uniting of race and culture.

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